We are Future Thinking

Seniosphère Conseil

Future Thinking travaille en collaboration avec le cabinet de conseil Seniosphère sur des problématiques visant la cible « Seniors ». Nous avons par exemple travaillé ensemble sur l’adaptation des méthodologies d’étude aux spécificités des 60+. Nous menons aussi ensemble depuis plusieurs années un baromètre annuel visant à comprendre les comportements des Baby-Boomers sur la notion du « Bien Vieillir » et de l’innovation en France, au Royaume-Uni et en Allemagne.

Sanofi

Les équipes FT ont la capacité de bien comprendre les problématiques pour nous proposer une méthodologie d’étude de marché adaptée qui permet de transformer en insights activables d’un point de vue opérationnel.

La Mutuelle des Étudiants

LMDE needed to better understand mecanisms of choice of a complementary insurance amongst students, identify clients’expectations and evaluate the performance of its website to optimise the subscription rate.

Future Thinking recommended an online U&A amongst students aged 17-30 y/o as well LMDE customers to understand deeply who they are, how they choose their complementary insurance and their autonomy level when choosing and handling it.

In addition, Future Thinking conducted a qualitative research amongst LMDE clients via 2 focus groups, as well as competitors’clients via deep interviews to optimise the LMDE website and identify competitors best practises.

Pari Mutuel Urbain

Nous avons confié à Future Thinking France différents projets concernant nos marchés domestiques et à l’international. Tout au long du processus études, nous avons apprécié l’engagement, la réactivité, la qualité des échanges et la fiabilité des équipes en charge des projets. Future Thinking France fait partie des instituts d’études qui agissent en véritable partenaire.

Nuffield Health

Following a brand overhaul, we have been supporting Nuffield Health in raising awareness of its full portfolio. Through a monthly brand tracker our communicate team measure the impact of marketing campaigns, delivering regular KPI reports, presentations and planning workshops. Our Behaviour Change Model has identified factors that influence behaviour change related to health products, helping Nuffield to segment the market.

Sky Media

We are the research partner for Sky Media, evaluating multiple sponsorship deals every year for their end clients in order to inform future commercial planning. Working across long running partnerships as well as newer programme or channel sponsorships.  A number of these use our Campaign Optimiser tool to strip out the effects of different platforms used in multi-platform campaigns. We won Best Use of Research at the UK Sponsorship Awards 2018 for our work on Volvo Human Made Stories and their sponsorship and association with Sky Atlantic. Through qualitative, quantitative and behavioural research, we evaluated the short stories and sponsorship idents and confirmed Volvo’s greatest success across the board. Engagement, positivity and most importantly, purchase intent all increased significantly, making this Volvo’s most successful campaign to date.

GWR

For more than 15 years’ we have worked alongside GWR to understand customer expectations, experiences, and attitudes, through continuous and ad-hoc research projects, covering reliability, value for money and cleanliness.  Research identifies key areas for experiential development and investment across the various disciplines within the business. This has supported the improvement of National Rail Passenger Survey scores. In addition to detailed business reports, our creative team has developed infographics and animated videos for the GWR team to help non-technical people use the results.

British Gas

We have a long-standing relationship with British Gas B2B and have worked together on a whole variety of projects for more than 10 years. From tracking research monitoring client advocacy, incorporating benchmarking with competitor customers to identify NPS and impressions of the brand and service received, to compliance with the regulatory framework for smart metering installations. Furthermore, our research with joiners and leavers provides an understanding of the impact of price and service elements on these key stages of the customer journey.

McDonald's

We work closely with McDonald’s UK on many of their key innovation research projects, at both a tactical and strategic level. Projects have included a range of quant and qual FMCG specialisms, online surveys, in-restaurant interviews, intercepts and accompanied eats.

Unilever

A global client whom we typically partner with for product innovation and development work across a range of sectors including the refreshment category.  We undertake a mix of qual and quant projects, each one bespoke to requirements of the business, whether that’s developing new methods for approaching product testing, or tools and techniques for getting to the core of consumer behaviour and preference. We’ve conducted research in many markets including Brazil, Germany, Italy, Mexico, Sweden and the UK.

Sport England

We have undertaken a number of research projects for Sport England, most recently assessing the impact of the iconic This Girl Can campaign. This cohort study tracked 48 women and girls over a seven month period, with the overall objective of understanding, in greater depth, the campaign impact on women in England and any related change in behaviour; as well as a greater understanding of the activity journey.

Quorn

We work closely with Quorn, primarily on concept and product development, helping Quorn to identify and optimise winning opportunities for concepts, products, and packaging.  In these times of increasingly health-conscious lifestyles, and consumers looking for meat-free, high protein, and free-from solutions, we’re proud to partner with Quorn to support them on the journey to maximise their brand growth, exploring new consumer and product opportunities.