Explorer notre blog pour des articles, des études sectorielles, des points de vue.
App will make the Mercedes showroom interactive
Mercedes-Benz UK has unveiled its first iPad Brochure App – an interactive experience that complements traditional paper brochures with a more engaging way to experience the C-Class Coupé.
This new approach to customer engagement enables customers and prospects to experience more of the C-Class Coupé design, performance and technology.
With all the information of the brochure and the price list combined, the app carries a wealth of content, while making use of the iPad’s capabilities.
David George, marketing director of Mercedes-Benz Cars, said: “We live in a culture that’s almost always on-line, and is used to rich media experiences, and our new iPad Brochure app really brings the C-Class Coupé to life.”
The model lines section shows off the new car in all its glory and, at the same time, allows the reader to compare all engine and trim combinations.