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App will make the Mercedes showroom interactive

Mercedes-Benz UK has unveiled its first iPad Brochure App – an interactive experience that complements traditional paper brochures with a more engaging way to experience the C-Class Coupé.

This new approach to customer engagement enables customers and prospects to experience more of the C-Class Coupé design, performance and technology.

With all the information of the brochure and the price list combined, the app carries a wealth of content, while making use of the iPad’s capabilities.

David George, marketing director of Mercedes-Benz Cars, said: “We live in a culture that’s almost always on-line, and is used to rich media experiences, and our new iPad Brochure app really brings the C-Class Coupé to life. »

The model lines section shows off the new car in all its glory and, at the same time, allows the reader to compare all engine and trim combinations.

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