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Honda plots to overhaul customers’ online journeys

Honda is overhauling its digital presence in a bid to improve customers’ online journeys.

The car marque is in discussion with a number of digital agencies to build a centralised web platform, which will integrate its customer site with databases including logistics, stock management and ordering.

It is understood that the project is being led by Jon Gibson, Honda’s European digital marketing manager.

Honda has been stepping up its digital activity in recent years to compete with rivals in the automotive sector.

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