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SPA Future Thinking fuels its automotive ambitions

Market research agency SPA Future Thinking has made a significant new international appointment to develop and strengthen its senior team.

Joerg Hoehner joins SPA Future Thinking in the new role of Senior Vice President, Global Head of Automotive, with the aim of growing internationally from a strong base of expertise in undertaking automotive research in the UK.  Joerg has over 20 years market research experience, with Ipsos Loyalty in Germany and more recently with Maritz Research as Senior Vice President and Director Automotive Research Group Europe and Asia-Pacific.

Based from a new office in Hamburg Joerg will take direct responsibility for SPA Future Thinking’s Automotive research team in High Wycombe who currently undertake customer satisfaction tracking and other ad-hoc projects for Mercedes-Benz, Citröen and Peugeot.  With access to other specialist quantitative, qualitative and analytics skills across the 180-strong SPA Future Thinking research team, Joerg will be well positioned to drive further development of the research and analytics offer to automotive manufacturers, OEMs and providers of related service activities globally.

Jon Priest, CEO at SPA Future Thinking, said: ‘The appointment of Joerg underlines our rapid development and commitment to build on existing expertise with targeted value-adding appointments which expand our offer geographically and in terms of capability.  Joerg’s proven track record of client delivery in the international automotive research sector will ensure that we channel the significant resources available within our group to achieve growth in this important sector.

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