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The role of digital in auto purchasing

Understanding the path to purchase within the automotive sector is increasingly complex, transformed by new technologies the traditional role of the dealership is changing as the customer becomes more digitally engaged.

Automotive trends 2015, a study of the UK motoring industry, takes into account the sentiments of 1,200 customers highlighting attitudes and future trends in the UK motoring industry.

Check out our infographic which highlights current attitudes to the path to purchase including:

  • Customer experiences of dealerships
  • Where dealerships add value
  • The importance of online
  • Augmented reality test drives

Future Thinking provides strategic research and actionable insights to leading automotive manufacturers to support their business decisions and planning processes.

For more information on how we help the automotive sector please call/email Lisa Bedwell on +44 (0) 3333 208 220.

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