Blog

Explorer notre blog pour des articles, des études sectorielles, des points de vue.

BrandBox Innovation in brand and comms tracking

Understanding the strength of your brand’s equity in an increasingly competitive environment relies on assessing consumer’s attitudes and their resonance to your brand. Only by measuring this can you work out how to get your brand higher up the consumer preference ladder.

Here at Future Thinking, we created BrandBox. Our uniquely customisable brand tracking solution measures a brand’s position and performance and then links it to the opinions and attitudes of consumers.

Watch our 90 second video to see how BrandBox offers a transparent, bespoke approach to brand measurement, providing actionable insight and a toolkit to help implement findings.

It also identifies the levers that drive consumers to choose a brand relative to its competitive strengths, covering the whole consumer journey; from awareness to preference, through to claimed behaviour. By connecting short term tactical with longer term strategic KPIs, we identify the requirements needed to accelerate your brand’s success.

To learn more about BrandBox and our approach to brand measurement with tracking or one-off deep dives please contact Abhi Roy, Head of BrandBox on +44(0)20 7843 9777

Partagez cet article:TweetShareEmailPrint