Explorer notre blog pour des articles, des études sectorielles, des points de vue.
Delivering Effective Charity Campaign Evaluation
Measuring, evaluating and predicting campaign effectiveness is increasingly complex as media usage fragments.
Alongside the proliferation of branding and advertising, consumers are also bombarded with charity messages and campaigns across all forms of media; from TV spots and sponsorship to mobile, social media and online.
How do you make your campaign and your message stand out and resonate with today’s harassed consumer? What are the most effective media channels to use? What makes a charity campaign successful?
Here at Future Thinking we help leading charities answer these questions. Through bespoke surveys we use our knowledge of the sector to show what’s working and what isn’t, campaign appeal, and the supporter journey through various campaign touchpoints.
We also use Campaign Optimiser 2.0, an interactive model which identifies which platforms used have impacted most on campaign awareness, appeal and potential future uptake.
Click here to watch our 90 second video to see how it enables you to:
- Evaluate the impact each media channel used in a multiplatform campaign has made on overall campaign awareness and on uplifts for key metrics.
- Input spend per platform to see which platforms over or under index comparative to spend.
- Alter spend or % spend per platform to see how things would have turned out differently with a different media outlay.
We tailor our surveys to your objectives, but also make sure we cover what we know is important to a charity campaign: message tone and appeal, social media impact and fit with expectations for your charity.
To demo our new interactive version of Campaign Optimiser 2.0 please call/email Suzy Aronstam on +44 (0) 20 7843 9777