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The Grocery Eye – Exploring new food flavours

From Korean and Japanese foods, to fiery American BBQ, as a nation, we are becoming ever more adventurous with experimenting with new food flavours; driven by a food-focused media and our desire to recreate far flung holiday experiences.

The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers to identify attitudes and perceptions towards purchasing and consuming food and drink products.

For manufacturers and retailers this presents exciting opportunities to offer consumers new ranges of world foods. Check out our infographic which highlights consumer’s favourite flavours and the age group most likely to want to try the latest product innovations.

For a detailed overview of this year’s Grocery Eye please call or email Catherine Elms, Research Director on +44(0)1865 336 400

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