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The Grocery Eye – Stirring it up

The cooking sauces category may have contracted over the past year; however consumers are still pressured for time and as a result looking for convenient solutions.

The range of flavours now plays a relatively more important role for cooking sauces than for other food and drink categories with buyers showing a real interest in more adventurous, exotic and varied flavours.  As a result they are looking at alternatives that offer foodie credentials combined with that all important convenience.

The Grocery Eye examined the shopping habits of 2,000 supermarket shoppers to identify perceptions towards purchasing food and drink, as well as non-food products. It assessed the cooking sauces category to understand topics such as perceptions towards category innovation, product attributes and ingredients, as well as drivers and barriers to purchase.

Check out our infographic which provides a top level overview of some key research findings across the cooking sauces category including:

  • Purchase motivators – from looking tasty and trying something different to the role of flavour and promotion.
  • Category innovation – the route to discovery and what tempts first time buyers.
  • Drivers and barriers to purchase – what are the most important factors.
  • Future considerations – the features which will be important over the next 2 years.

For a detailed overview of consumer perceptions across the cooking sauces sector and The Grocery Eye please call or email Catherine Elms, Research Director on +44(0)1865 336 400

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