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The role of digital screens in retail – top tips

The use of digital technology in stores has increased rapidly in recent years, with multiple uses of screens being developed.

All are aimed at enhancing the in-store experience, whether customers are accessing product catalogues, checking availabilty, ordering online or simply showcasing the brand as a modern entity.

We’ve drawn up 7 key insights on the effective use of digital screens including:

  • Screen position
  • Interaction opportunities
  • The use of sound
  • Keeping the message simple

Research shows that the shopper experience within the retail environment plays an important role on behaviour. We advise a range of retailers on everything from screen positioning and stand-out and cut-through, to length of message.

To learn more about our approach to understanding shopper and the retail environment please call/email Noreen Kinsey, Head of Shopper on +44(0)1865 336 40.

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