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Campaign Optimiser 2.0 – The interactive way to evaluate and maximise effectiveness of future multiplatform campaigns
Measuring, evaluating and predicting advertising campaign effectiveness is increasingly complex as media usage fragments.
In a multiplatform world, consumers are now bombarded with brand messages across all forms of media; from TV spots and sponsorship, to mobile, social media and online.
Here at Future Thinking we help brands identify and understand how different media are consumed, how they contribute towards awareness and brand values, and additionally how they work together for an advertising campaign.
- Evaluate the impact each media channel used in a multiplatform campaign has made on overall campaign awareness, and on uplifts for key brand metrics.
- Input spend per platform to see which platforms over or under index comparative to spend.
- Alter spend or % spend per platform to see how things would have turned out differently with a different media outlay.
Campaign Optimiser 2.0 measures how a campaign has performed and how each media platform used contributed, and now also helps predict best multi-media strategies moving forward.
It will provide a complete understanding of which elements a brand should adjust in a current multi-platform advertising campaign or where to re-allocate spend for future campaigns to maximise ROI.
To demo our new interactive version of Campaign Optimiser 2.0 please contact Suzy Aronstam on +44 (0) 20 7843 9777.