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Fusion Glorious Fusion
ITV’s content is growing. Viewing platforms are increasing. Sponsorship opportunities are there for the taking. With a host of platforms available for viewing pleasure, enabling brands to forge strong customer relationships through connected campaigns.
The market has changed… but established thinking around sponsorship has not. It’s was time for ITV to re-visit, re-think and re-educate advertisers.
Working in partnership ITV and SPA Future Thinking developed a truly extensive research programme to demonstrate how sponsorship can deliver against an advertiser’s campaign objectives.
The research has been used to validate ITV Fusion, a uniquely powerful approach to commercial partnerships between brands and content. Sponsorship, planned and executed in an ITV Fusion way can deliver more effective and quantifiable results for a brand.
ITV Fusion takes place through the action of five elements all validated by the latest thinking around sponsorship. To find out more about ITV Fusion, read the press release, Fusion Glorious Fusion, on the ITV website.