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How to measure the effectiveness of multi-platform advertising for your brand
As media usage fragments it can be hard to know what your audience is really doing with digital media and how they respond to advertising campaigns for your brand.
Consumers are bombarded with brand messages across all forms of media, from TV spots and sponsorship to mobile and online, as multi-platform campaigns proliferate. This has impacted on the way we consume advertising and brand messages; making measuring the effectiveness of multi-platform campaigns for brands increasingly complex.
At SPA Future Thinking we have developed Campaign Optimiser to measure the relative impact of different media within a multi-platform campaign.
Campaign Optimiser enables us to measure the effect each media platform has on both overall campaign awareness and its impact on key metrics such as uplifts in brand awareness, warmth, and purchase intent.
With platform spend overlaid, it will identify exactly what particular platforms are doing for a brand, and where they may be over or under-indexing comparative to spend.
Check out our infographic which shows how Campaign Optimiser works and why it is essential for your brand.
Campaign Optimiser provides a complete understanding of which elements a brand should adjust in a current multi-platform advertising campaign or where to re-allocate spend for future campaigns to maximise return on campaign investment.
For more information on how it can work for your brand please contact Suzy Aronstam on +44 (0) 207 843 977.