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How to measure the impact of owned, earned and paid media
With brand growth influenced by owned, earned and paid, media its becoming increasingly hard to strip out the effects of each.
Campaign Optimiser is an analysis tool which allows you to do just that. We use research to show how all three types of media have impacted on KPIs such as brand awareness, warmth or purchase intent and then Campaign Optimiser shows the contribution owned, earned or paid media have made to any uplifts.
We can drill down into paid media by inputting spend figures per platform, so you can see which platforms over or under index comparative to spend.
Our interactive version, Campaign Optimiser 2.0, also allows you to alter spend or % spend per platform to see how things would have turned out differently with a different media outlay. It provides a complete understanding of which elements a brand should adjust in a current multiplatform advertising campaign or where to re-allocate spend for future campaigns to maximise ROI.
To demo our new interactive version of Campaign Optimiser 2.0 please contact Suzy Aronstam on +44 (0) 207 843 9777