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Parrainage/Sponsoring – comment s’assurer que cela fonctionne pour votre marque


Sponsorship opportunities are everywhere and getting it right in the eyes of the consumer is increasingly important.

The objectives of sponsorship campaigns vary, from raising brand image, building the company profile and presence, to gaining a sales advantage over the competition.

Here at Future Thinking we measure the effectiveness of sponsorship and particularly cross platform campaigns to help our clients understand how a strategic partnership can be maximised.

We’ve detailed some of our key learnings to ensure sponsorship campaigns work for you; from the importance of clarity and the role of activation, to the importance of engagement through multiple touchpoints.

We’ve been researching broadcast sponsorship for over 16 years and now have a norms database of over 800 waves of research projects, building up an unparalleled understanding of sponsorship from the perspective of sponsors, media owners and buyers.

Our knowledge of media and marcomms extends from brand proposition and development, campaign evaluation, effectiveness of broadcast sponsorship; to researching all forms of today’s media.

For more information please contact Suzy Aronstam on +44 (0) 207 843 9777 or at

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