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Sports Sponsorship – A cost effective investment for your brand

Sports Sponsorship

Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. As a result, measuring, evaluating and predicting advertising and sponsorship campaign effectiveness to optimise your sponsorship portfolio has become increasingly complex.

With so many investment opportunities to choose from, how do brands ensure their sponsorship portfolio enables them to reach the highest number of people within their target markets for the most cost effective investment? Earlier this year, Future Thinking conducted an online study to find out where and how sports sponsorship deals are achieving cut through with fans.

Click here to download our complimentary guide which highlights:

  • Scale of return – the effectiveness of multiple sports sponsorship.
  • Spontaneous brand association – who do fans really remember?
  • Successful partnerships – opportunities for rights holders and brands.
  • Evaluating sports sponsorships – how to successfully measure campaigns.
  • Beyond sponsorship – understanding the wider role of research in sport.

Here at Future Thinking we help a wide variety of companies; from sports brands, regulatory bodies, media agencies and broadcasters, to understand how to optimise the effectiveness of their sponsorship campaigns. Our range of solutions includes the launch of Campaign Optimiser 2.0 which identifies which platforms used have impacted most on campaign awareness, appeal and call to action.

For more information on understanding sponsorship please call/email Suzy Aronstam on +44 (0) 20 7843 9777.

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