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Campaign Optimiser 2.0 – How to evaluate marcomms effectiveness for the financial services sector
Measuring, evaluating and predicting advertising and sponsorship campaign effectiveness is increasingly complex as media usage fragments.
Whether you’re choosing a new bank, credit card or other financial product, customers are bombarded with messages and campaigns for brands across all forms of media; from billboard, TV advertising and sponsorship to press, email and online collateral.
How do financial institutions make sure their campaigns and messages stand out and resonate with today’s audience? What are the most effective media channels to use? What makes a campaign for your brand successful?
Here at Future Thinking we help a wide variety of financial institutions as well as media agencies and broadcasters answer these questions. Through bespoke surveys we use our knowledge of the sector to show what’s working and what isn’t, from campaign appeal through to the effectiveness of various campaign touchpoints.
That’s why we’ve re-launched Campaign Optimiser 2.0 in an interactive format. This tool identifies which platforms used have impacted most on campaign awareness, call to action and other KPIs.
Click here to watch our 90 second video to see how it enables you to:
- Evaluate the impact each media channel used in a multiplatform campaign has made on overall campaign awareness and on uplifts for key metrics.
- Input spend per platform to see which platforms over or under index comparative to spend.
- Alter spend or % spend per platform to see how things would have turned out differently with a different media outlay
We can provide a complete understanding of where a brand should adjust spend in a multi-platform advertising campaign and where to re-allocate spend for future campaigns to maximise ROI.
To demo our new interactive version of Campaign Optimiser 2.0 please call/email Suzy Aronstam on +44 (0) 207 843 9777.