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How to create a successful kids’ brand

Maximising a brand’s potential in the children’s market is increasingly complex.

Here at Playground we are kid’s research experts. We’ve worked alongside a range of leading  brands for many years, working with kids and families across all sectors including; broadcasting, fmcg, publishing and retail, to understand their tastes, influences and behaviours.

Not only do we know how to research children effectively, but we also possess a broad bank of knowledge surrounding their behaviour and attitudes across all age brackets.

We’ve highlighted a few of our learnings in the attached top tips; from the importance of appealing to parents and the digital world, to creating an emotional link.

To find out how Playground can help understand the kids and family market please contact Charlotte Butterworth on +44 (0) 20 7843 9777.

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