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The Grocery Eye – How age is determining our grocery shopping & eating habits

The Grocery Eye 2015 has examined the shopping habits of 2,000 supermarket shoppers to identify attitudes and perceptions towards purchasing and consuming food and drink products.

Within our study the role of age has been identified as a key factor in determining grocery shopping and eating habits, particularly when it comes to millennials.

Check out our infographic which details just some of our key learnings; including millennials attitudes towards health and healthy foods, to trying new and innovative products.

For a detailed overview of this year’s Grocery Eye please call or email Catherine Elms, Research Director on +44(0)1865 336 400.

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