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IPC magazine launch Generation Y Not

Generation Y Not!

IPC magazine launch Generation Y Not.

Generation Y Not are the most dynamic group to emerge for decades! Free-thinking, connected and modern 40+ women, with a unique take on life..

Generation Y Not has been developed on the back of work Rebecca Ironside and the team have done with IPC magazine. We used innovative research techniques, including See-Me™ cameras, self-moderated focus groups and in-home life tours, and worked with 28 clients across five ad categories, including fashion, retail, food and beauty.

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