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Bleak Black Friday 2015? Generation Y & Z take advantage of fashion and tech deals
Whilst initial results indicate that the high street may have been quieter than expected this Black Friday, online sales are expected to break the £1bn barrier for the first time.
Here at Future Thinking we analysed the results of over 2,100 respondents across the UK, asking shoppers what they purchased this Black Friday.
Our results show that whilst 42% didn’t attempt to buy anything, for younger generations it was an event not to be missed.
Check out our infographic highlighting:
- % of shoppers who attempted to buy items
- How attitudes varied across age groups
- The categories shoppers bought into
Here at Future Thinking we provide an extensive understanding of the retail environment for both retailers and manufacturers to evaluate shopper motivation, behaviour and customer experience across all channels and categories.
For more information please call/email Noreen Kinsey, Head of Shopper on +44(0)1865 336 400