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Which categories will shoppers be deal-hunting in on Black Friday 2014?

Black Friday SPA Future Thinking

So Friday 28th November is ‘Black Friday’; the day when retailers hold huge sales on stock from across their ranges of fashion, technology, toys, TV and more.  Is your brand ready to take centre stage?

Are your stores ready for the increased footfall it promises to bring?

We know online searches intensify on ‘Grey Thursday’ but is your website already flagging up deals?

Are you aware of the products types shoppers are planning to buy?

Future Thinking asked 2,300 shoppers about their purchasing plans for Black Friday.  Check out our infographic to find out what they said.

For more information on Shopper Behaviour, Path to Purchase or our annual Shopper Barometer, please call or email Noreen Kinsey, Head of Shopper Insights; +44 (0)1865 336 400,

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